Thai Motor Show
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Roewe D7
The Roewe D7 is a luxury sedan from Roewe, a premium brand under the umbrella of SAIC Motor, one of China’s largest automotive manufacturers. Known for its stylish design, advanced technology, and high-end features, the Roewe D7 is a significant offering in the Chinese automotive market. Positioned as a flagship sedan for the Roewe brand, the D7 aims to compete with other luxury sedans from both domestic and international automakers, offering a mix of elegance, performance, and innovative tech.
Type: Saloon
Engine type: EV
Number of doors: 4
Number of seats: 5
1. Overview & Positioning
The Roewe D7 is positioned as a luxury mid-to-full-size sedan that blends traditional elegance with modern luxury. It is designed to appeal to those who seek a high-tech, high-comfort driving experience in a stylish sedan, while also providing a solid balance of performance and economy. As a flagship model for Roewe, the D7 represents the brand’s ambition to compete in the high-end sedan market.
It is designed to target customers who are looking for an affordable luxury sedan, with key selling points being its premium features, advanced safety systems, and Chinese manufacturing expertise.
2. Exterior Design
The exterior of the Roewe D7 reflects the brand’s commitment to modern luxury with a focus on elegance, aerodynamics, and sophistication. The sedan’s design combines traditional luxury cues with cutting-edge styling elements, making it appealing to those who want a modern yet refined vehicle.
Front Design
Large Grille: The Roewe D7 features a bold, chrome-accented front grille, which gives the car a strong, commanding presence. The grille is flanked by sharp, angular headlights that feature LED technology for better visibility and energy efficiency.
Dynamic Bumper Design: The front bumper incorporates air intakes and sleek design elements that contribute to the vehicle's aerodynamic efficiency while enhancing its modern look.
Roewe Emblem: At the center of the grille, the car proudly displays the Roewe emblem, a modern interpretation of the traditional British brand identity.
Side Profile
Smooth, Sculpted Lines: The side profile of the D7 showcases a set of clean, flowing lines that add sophistication to its design. The sedan's roofline is slightly sloped toward the rear, giving it a sporty yet elegant stance.
Chrome Accents: Subtle chrome accents around the windows and side mirrors enhance the premium appeal of the vehicle.
Wheel Design: The D7 is equipped with large, multi-spoke alloy wheels, often in sizes ranging from 18 to 19 inches, that complement its sleek and elegant look.
Rear Design
LED Taillights: At the rear, the D7 features narrow, horizontal LED taillights that extend across the width of the vehicle, providing a cohesive and modern design. The taillights are connected by a chrome strip, reinforcing the car's high-end aesthetic.
Sleek Bumper: The rear bumper has a minimalistic design with a smooth lower profile, enhancing the overall sophistication of the car. There are subtle design elements like reflectors and integrated exhaust outlets, which complement the D7’s premium design.
Dimensions
Length: 4,880 mm (192.1 inches)
Width: 1,860 mm (73.2 inches)
Height: 1,500 mm (59.1 inches)
Wheelbase: 2,880 mm (113.4 inches)
The Roewe D7 offers generous proportions, placing it in the mid-to-full-size sedan category. The large wheelbase ensures ample interior space, especially for rear-seat passengers.
3. Interior and Comfort
The interior of the Roewe D7 is designed to provide a premium and comfortable driving environment. It combines luxury materials with advanced technology and spaciousness, making it a competitive offering in the high-end sedan segment.
Cabin Design
Premium Materials: The D7’s cabin is finished with high-quality leather, wood, and metal accents. The overall design gives the car a refined, luxurious feel, with soft-touch surfaces and an elegant layout.
Driver-Centered Layout: The dashboard is designed with a driver-focused layout, with a digital instrument cluster and a floating center console that houses the infotainment system and climate controls.
Ambient Lighting: Ambient lighting in the cabin provides a sophisticated touch, with customizable colors that add to the luxurious atmosphere.
Seating
Front Seats: The front seats are ergonomically designed to provide excellent support and comfort on long journeys. Higher trims come with power-adjustable, heated, and ventilated seats, as well as memory settings for the driver’s seat.
Rear Seats: The rear seats offer ample legroom and headroom, making it a comfortable choice for passengers in the back. The rear seating area also features heated rear seats and a reclining function on higher trims, enhancing overall comfort.
Cargo Space
The Roewe D7 offers a large trunk space, which is spacious for a sedan in this segment. The trunk capacity is approximately 500 liters, allowing ample room for luggage or other large items.
4. Powertrain and Performance
The Roewe D7 is designed to offer a refined driving experience with a focus on smoothness, comfort, and performance. The vehicle is equipped with a variety of powertrains, depending on the market and trim level.
Engine Options
Gasoline Powertrains: The D7 is primarily offered with turbocharged gasoline engines. The typical engine lineup includes:
1.5L turbocharged engine: Produces around 169 hp (126 kW) and 250 Nm (184 lb-ft) of torque.
2.0L turbocharged engine: Produces up to 231 hp (172 kW) and 350 Nm (258 lb-ft) of torque, delivering stronger performance for a more dynamic driving experience.
These engines are mated to a 7-speed dual-clutch automatic transmission (DCT), providing smooth shifting and quick acceleration.
Electric Powertrain Option
Hybrid Powertrain (Roewe D7e): In some markets, the D7 might be offered as a plug-in hybrid (PHEV), combining a petrol engine with an electric motor for improved fuel economy and reduced emissions. The D7e version uses a combination of a 1.5L turbo engine and an electric motor, delivering a combined output of 300 hp (224 kW) and offering a pure electric range of around 50-60 km (31-37 miles).
Performance and Handling
Acceleration: With the 2.0L turbo engine, the Roewe D7 can accelerate from 0 to 100 km/h (0-62 mph) in around 7.5-8 seconds, making it a quick and responsive sedan.
Top Speed: The D7’s top speed is typically around 220 km/h (137 mph), providing solid performance for highway driving.
Suspension and Driving Dynamics
The Roewe D7 uses a MacPherson strut front suspension and a multi-link rear suspension, which is designed to balance comfort and handling. The vehicle offers a smooth and refined ride, absorbing road imperfections, while still maintaining a level of sporty handling for more dynamic driving.
Driving Modes
The D7 offers multiple driving modes, such as Eco, Normal, and Sport, which adjust throttle response, steering feel, and suspension settings to suit different driving conditions and preferences.
5. Technology and Features
The Roewe D7 is equipped with a range of advanced technologies and driver-assistance features, designed to make driving more convenient, safe, and enjoyable.
Infotainment System
12.3-inch Touchscreen: The D7 features a large, high-definition touchscreen infotainment system that serves as the control center for navigation, entertainment, and vehicle settings.
Apple CarPlay & Android Auto: The system supports Apple CarPlay and Android Auto for seamless smartphone integration, allowing drivers to access their apps, music, and maps easily.
Premium Audio: Higher trims come with a premium audio system that provides high-quality sound for an enhanced in-car experience.
Voice Recognition: The D7 includes a voice-activated system that allows drivers to control various functions like navigation, climate, and media with voice commands.
Driver Assistance Systems (ADAS)
The Roewe D7 comes with a comprehensive suite of advanced safety and driver assistance technologies, including:
Adaptive Cruise Control (ACC)
Lane Keep Assist (LKA)
Automatic Emergency Braking (AEB)
Blind Spot Detection (BSD)
Rear Cross-Traffic Alert (RCTA)
360-degree Camera System: Provides a bird's-eye view of the car's surroundings for easier parking and maneuvering in tight spaces.
Traffic Sign Recognition (TSR)
These systems enhance the safety of both the driver and passengers, making the D7 a more secure vehicle for everyday use.
6. Pricing and Market Availability
As of my last available data, the Roewe D7 is primarily available in the Chinese market, where it competes against other domestic and international luxury sedans. The pricing of the D7 varies depending on the trim and powertrain options, but it is generally priced between ¥160,000 to ¥230,000 (approximately $22,000 to $32,000 USD), making it more affordable compared to other luxury sedans from brands like BMW, Mercedes-Benz, and Audi.
Conclusion
The Roewe D7 offers a compelling package for buyers looking for a premium, well-equipped sedan at a more affordable price point. With its stylish design, comfortable interior, strong performance, and advanced technology, the D7 is a competitive option for those seeking a high-end driving experience without the premium price tag of international luxury brands. Its combination of elegance, innovation, and value for money makes it a standout choice in the growing Chinese luxury car market.
The Roewe D7 is positioned as a luxury mid-to-full-size sedan that blends traditional elegance with modern luxury. It is designed to appeal to those who seek a high-tech, high-comfort driving experience in a stylish sedan, while also providing a solid balance of performance and economy. As a flagship model for Roewe, the D7 represents the brand’s ambition to compete in the high-end sedan market.
It is designed to target customers who are looking for an affordable luxury sedan, with key selling points being its premium features, advanced safety systems, and Chinese manufacturing expertise.
2. Exterior Design
The exterior of the Roewe D7 reflects the brand’s commitment to modern luxury with a focus on elegance, aerodynamics, and sophistication. The sedan’s design combines traditional luxury cues with cutting-edge styling elements, making it appealing to those who want a modern yet refined vehicle.
Front Design
Large Grille: The Roewe D7 features a bold, chrome-accented front grille, which gives the car a strong, commanding presence. The grille is flanked by sharp, angular headlights that feature LED technology for better visibility and energy efficiency.
Dynamic Bumper Design: The front bumper incorporates air intakes and sleek design elements that contribute to the vehicle's aerodynamic efficiency while enhancing its modern look.
Roewe Emblem: At the center of the grille, the car proudly displays the Roewe emblem, a modern interpretation of the traditional British brand identity.
Side Profile
Smooth, Sculpted Lines: The side profile of the D7 showcases a set of clean, flowing lines that add sophistication to its design. The sedan's roofline is slightly sloped toward the rear, giving it a sporty yet elegant stance.
Chrome Accents: Subtle chrome accents around the windows and side mirrors enhance the premium appeal of the vehicle.
Wheel Design: The D7 is equipped with large, multi-spoke alloy wheels, often in sizes ranging from 18 to 19 inches, that complement its sleek and elegant look.
Rear Design
LED Taillights: At the rear, the D7 features narrow, horizontal LED taillights that extend across the width of the vehicle, providing a cohesive and modern design. The taillights are connected by a chrome strip, reinforcing the car's high-end aesthetic.
Sleek Bumper: The rear bumper has a minimalistic design with a smooth lower profile, enhancing the overall sophistication of the car. There are subtle design elements like reflectors and integrated exhaust outlets, which complement the D7’s premium design.
Dimensions
Length: 4,880 mm (192.1 inches)
Width: 1,860 mm (73.2 inches)
Height: 1,500 mm (59.1 inches)
Wheelbase: 2,880 mm (113.4 inches)
The Roewe D7 offers generous proportions, placing it in the mid-to-full-size sedan category. The large wheelbase ensures ample interior space, especially for rear-seat passengers.
3. Interior and Comfort
The interior of the Roewe D7 is designed to provide a premium and comfortable driving environment. It combines luxury materials with advanced technology and spaciousness, making it a competitive offering in the high-end sedan segment.
Cabin Design
Premium Materials: The D7’s cabin is finished with high-quality leather, wood, and metal accents. The overall design gives the car a refined, luxurious feel, with soft-touch surfaces and an elegant layout.
Driver-Centered Layout: The dashboard is designed with a driver-focused layout, with a digital instrument cluster and a floating center console that houses the infotainment system and climate controls.
Ambient Lighting: Ambient lighting in the cabin provides a sophisticated touch, with customizable colors that add to the luxurious atmosphere.
Seating
Front Seats: The front seats are ergonomically designed to provide excellent support and comfort on long journeys. Higher trims come with power-adjustable, heated, and ventilated seats, as well as memory settings for the driver’s seat.
Rear Seats: The rear seats offer ample legroom and headroom, making it a comfortable choice for passengers in the back. The rear seating area also features heated rear seats and a reclining function on higher trims, enhancing overall comfort.
Cargo Space
The Roewe D7 offers a large trunk space, which is spacious for a sedan in this segment. The trunk capacity is approximately 500 liters, allowing ample room for luggage or other large items.
4. Powertrain and Performance
The Roewe D7 is designed to offer a refined driving experience with a focus on smoothness, comfort, and performance. The vehicle is equipped with a variety of powertrains, depending on the market and trim level.
Engine Options
Gasoline Powertrains: The D7 is primarily offered with turbocharged gasoline engines. The typical engine lineup includes:
1.5L turbocharged engine: Produces around 169 hp (126 kW) and 250 Nm (184 lb-ft) of torque.
2.0L turbocharged engine: Produces up to 231 hp (172 kW) and 350 Nm (258 lb-ft) of torque, delivering stronger performance for a more dynamic driving experience.
These engines are mated to a 7-speed dual-clutch automatic transmission (DCT), providing smooth shifting and quick acceleration.
Electric Powertrain Option
Hybrid Powertrain (Roewe D7e): In some markets, the D7 might be offered as a plug-in hybrid (PHEV), combining a petrol engine with an electric motor for improved fuel economy and reduced emissions. The D7e version uses a combination of a 1.5L turbo engine and an electric motor, delivering a combined output of 300 hp (224 kW) and offering a pure electric range of around 50-60 km (31-37 miles).
Performance and Handling
Acceleration: With the 2.0L turbo engine, the Roewe D7 can accelerate from 0 to 100 km/h (0-62 mph) in around 7.5-8 seconds, making it a quick and responsive sedan.
Top Speed: The D7’s top speed is typically around 220 km/h (137 mph), providing solid performance for highway driving.
Suspension and Driving Dynamics
The Roewe D7 uses a MacPherson strut front suspension and a multi-link rear suspension, which is designed to balance comfort and handling. The vehicle offers a smooth and refined ride, absorbing road imperfections, while still maintaining a level of sporty handling for more dynamic driving.
Driving Modes
The D7 offers multiple driving modes, such as Eco, Normal, and Sport, which adjust throttle response, steering feel, and suspension settings to suit different driving conditions and preferences.
5. Technology and Features
The Roewe D7 is equipped with a range of advanced technologies and driver-assistance features, designed to make driving more convenient, safe, and enjoyable.
Infotainment System
12.3-inch Touchscreen: The D7 features a large, high-definition touchscreen infotainment system that serves as the control center for navigation, entertainment, and vehicle settings.
Apple CarPlay & Android Auto: The system supports Apple CarPlay and Android Auto for seamless smartphone integration, allowing drivers to access their apps, music, and maps easily.
Premium Audio: Higher trims come with a premium audio system that provides high-quality sound for an enhanced in-car experience.
Voice Recognition: The D7 includes a voice-activated system that allows drivers to control various functions like navigation, climate, and media with voice commands.
Driver Assistance Systems (ADAS)
The Roewe D7 comes with a comprehensive suite of advanced safety and driver assistance technologies, including:
Adaptive Cruise Control (ACC)
Lane Keep Assist (LKA)
Automatic Emergency Braking (AEB)
Blind Spot Detection (BSD)
Rear Cross-Traffic Alert (RCTA)
360-degree Camera System: Provides a bird's-eye view of the car's surroundings for easier parking and maneuvering in tight spaces.
Traffic Sign Recognition (TSR)
These systems enhance the safety of both the driver and passengers, making the D7 a more secure vehicle for everyday use.
6. Pricing and Market Availability
As of my last available data, the Roewe D7 is primarily available in the Chinese market, where it competes against other domestic and international luxury sedans. The pricing of the D7 varies depending on the trim and powertrain options, but it is generally priced between ¥160,000 to ¥230,000 (approximately $22,000 to $32,000 USD), making it more affordable compared to other luxury sedans from brands like BMW, Mercedes-Benz, and Audi.
Conclusion
The Roewe D7 offers a compelling package for buyers looking for a premium, well-equipped sedan at a more affordable price point. With its stylish design, comfortable interior, strong performance, and advanced technology, the D7 is a competitive option for those seeking a high-end driving experience without the premium price tag of international luxury brands. Its combination of elegance, innovation, and value for money makes it a standout choice in the growing Chinese luxury car market.
